TidesCalling
PUBLISHED ON 30 JUN 2025
Introducing ‘TidesCalling’
Each month, we shine a light on one of the incredible businesses that help Lennox Head thrive, not just through great service but by showing up for the community, collaborating with others, and bringing their unique spark to the table.
Better late than never! This June, we’re proud to feature TidesCalling, a boutique web and brand design studio led by local entrepreneur and Business Lennox Head committee member, Jolie Rochell.
TidesCalling
Design that flows. Strategy that connects.
Backed by purpose and built for soulful, experience-driven brands.
Born from a desire to help small businesses show up confidently online, TidesCalling specialises in helping wellness, lifestyle and event brands turn their vision into a digital experience that resonates.
With a name inspired by the ocean’s rhythm and movement, TidesCalling blends intentional design with marketing strategy, offering website and brand transformations that not only look stunning but work. 🌊
From outdated, DIY websites to inconsistent visuals that confuse rather than convert, TidesCalling helps bridge that gap by creating beautiful, functional design ecosystems that attract aligned clients and drive business growth.
From brand storytelling to booking flows, their sites are designed to be an experience in themselves, long before a customer ever walks through the door.
Every project on their portfolio page includes an individual case study with favourite features, details about the partnerships, photos and client testimonials.
TidesCalling played a pivotal role in this year’s Love Lennox Festival, managing the entire visual and digital experience for 2025.
From posters, flyers, banners and social media to press ads and editorial, every creative touchpoint of the festival was handcrafted by Jolie and her studio. She designed a new responsive logo to provide a clear brand identity that will elevate the festival's brand recognition in the years to come. TidesCalling also redesigned the festival’s official website, adding new landing pages to better communicate the festival program, shuttle schedule, new activities such as the surf event, raffle info and more, making this our most digitalised and accessible event yet.
Partnering up with a local illustrator, Harley & J, they created a unique look used across multiple designs, such as the merchandise and posters, illustrating everything that makes Lennox and this festival so special!
Every time you saw a cohesive Love Lennox visual or clicked through the beautiful website, you were experiencing Jolie’s work.
Meet Jolie
If you haven’t met Jolie yet, you’ve definitely seen her work in action!
As the creative behind TidesCalling and a key member of our Business Lennox Head committee, she’s the force turning ideas into stunning designs, one pixel at a time.
Originally from Germany and raised on the Spanish coast, Jolie Rochell brings a mix of European flair, strategic thinking, and creative heart to Lennox Head. Since arriving in Australia, she’s made this coastal town her home, drawn in by the community spirit, the laid-back lifestyle, and yes, the waves.
With a background in marketing, event management, and stakeholder engagement, Jolie and her partner founded TidesCalling to help soulful, experience-led brands elevate their online presence. She believes that behind every brand is a story worth telling, and her goal is to help businesses tell it beautifully and with purpose.
Since joining the Business Lennox Head committee, she’s been a driving force behind our digital transformation, refreshing our website, unifying our visual identity, and making sure every post, flyer, and page reflects our mission with clarity and style. This year, she also brought a brand-new initiative to life: the Sunrise Surf Session. This community-led surf event launched the Love Lennox Festival with movement, connection and intention.
We’re proud to spotlight TidesCalling as our June Business of the Month and beyond grateful for the humour, vision, and heart she brings to everything she does.
